The state of sales technology 2025
Today’s sales teams often have access to more technology than ever before. The promise: to boost efficiency. But is it working? Are sales teams satisfied with their tech and saving time?
We surveyed 500 sales leaders (C-level, VPs, and Directors) across the U.S. and U.K. to learn about the impact of tech on their team’s efficiency, their CRM challenges, and the promise of AI.
Some key findings
Sales teams waste significant time on inefficient technology, with tech-time wasters accounting for an average of nearly half of total work time.
While a majority of sales leaders say they are satisfied with their CRMs, a huge percentage are considering replacing it within the next year.
Despite the pains felt by many modern sales technologies, the vast majority of sales leaders report using AI to boost their productivity.
Some key findings
The issue with tech
Sales teams waste significant time on inefficient technology, with tech-time wasters accounting for an average of nearly half of total work time.
The CRM paradox
The Al promise
Download the full report
Read our entire survey report to learn:
• How sales leaders view the impact of tech on their team's efficiency
• The complex perception of CRMs in sales organizations
• The main ways AI is being used within the market
*The results may make you want to check in with your CRM to see if its ok.
• How sales leaders view the impact of tech on their team's efficiency
• The complex perception of CRMs in sales organizations
• The main ways AI is being used within the market
*The results may make you want to check in with your CRM to see if its ok.